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Work with me

HEALTHCARE BUSINESS ADVISOR

Clinically excellent.
Operationally stretched.

Your clinical expertise built the business. But expertise alone won't tell you what's holding it back. I help you find the real constraint, decide what matters, and build the strategy to move forward.

Explore how we can work together
Clinic check-upSound familiar?
Patients are coming in. Not enough are saying yes.Patients
You're attracting interest. Just not necessarily the right patients.Patients
The calendar is full. The numbers aren't impressive.Process
You've invested in improvements. The same problems keep coming back.Process
Every important decision still ends up on your desk.People

The diagnosis

Three places where a good healthcare business can quietly underperform.

Not a rebrand. Not another generic growth strategy. A closer look at what's actually holding your business back — because the problem you're trying to solve isn't always the problem you have.

I — Patients

Patient flow & retention

SymptomPeople are finding you. They're booking consultations. But too many never become patients. Or they come once and don't return. Is it the price? The experience? The way you're communicating your value? Until you know where you're losing them, more enquiries may simply mean more missed opportunities.
RxFind out where and why patients are being lost — then determine which changes will actually improve conversion, retention, and the value of the patients you attract.
II — Process

Operations & commercial performance

SymptomEveryone is busy. The calendar is full. Yet the business isn't producing the results it should. Before adding more patients, more staff, or more hours, there's a better question: Where is the existing capacity going — and why isn't it translating into better performance?
RxIdentify the processes and decisions that are limiting performance, then prioritise the changes that will make the greatest commercial difference. Not everything needs rebuilding. You need to know what actually does.
III — People

Team & organisational performance

SymptomYou've hired good people. You may even have a good team. So why does every important decision still come back to you? Before hiring someone else, consider whether the real problem is headcount, responsibilities, or the way the business is organised.
RxUnderstand what's preventing your team from performing independently — and develop the right organisational approach so the business can function without you being involved in everything.
Bianca Roman

Why me

12+ years inside healthcare — never as a patient, always at the table.

I spent over a decade in commercial roles across Boston Scientific, Abbott Medical, and others — building referral and KOL networks between surgeons, hospital management, and purchasers across Switzerland and Austria. I've sat in the rooms where clinical excellence and business reality collide, and learned what actually moves both.

I also grew up around two physician-owned practices. I watched that exact gap — brilliant clinicians, chaotic back office — long before it was my job to close it.

Two Master's degrees in International Business sit alongside a postgraduate diploma in Psychology & Neuroscience of Mental Health (King's College London): running a practice starts with understanding business, and fixing "people problems" starts with actually understanding people.

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2 + 1
Two Master's degrees in International Business, plus a postgraduate diploma in Psychology & Neuroscience of Mental Health.
CH / AT
Built physician and hospital referral networks across multiple specialties, connecting surgeons, hospital management, and purchasers across Switzerland and Austria.
Clinical reality.
Commercial judgment.
Good business decisions in healthcare have to work commercially without compromising the care being delivered. That's the standard I bring to the table.

Ways to work together

Two ways to work with me

Sometimes you need a second opinion. Sometimes you need a treatment plan.

Not every business problem requires a three-month engagement. And not every problem can be solved in 90 minutes.

The right approach depends on what you’re trying to solve.

The Second Opinion

One problem. 90 minutes. A clearer way forward.

CHF 950

+ VAT

Need a quick fix for a specific business problem?

A focused, private advisory session to examine what’s happening, challenge assumptions and identify what actually needs to change.

You’ll leave with a clearer understanding of the problem, practical next steps and a written summary of the key findings and recommendations.

Credited in full towards an eligible larger engagement booked within 30 days.

Explore The Second Opinion

The Treatment Plan

For when the problem needs more than a quick fix.

3 months

Bespoke strategic advisory

When the challenges are interconnected, the stakes are higher, or your business needs a more fundamental rethink, we work together over a longer period.

We identify what’s actually holding the business back, establish the right priorities, design the strategy and navigate the decisions required to put it into practice.

Explore The Treatment Plan

General enquiries: bianca@bianca-roman.com — Switzerland

Let’s work together.

You don’t need another generic solution. You need to understand what’s actually holding your business back — and what to do about it.

Whether you’re facing one specific challenge or a more complex business problem, there’s a way to work together.

Explore The Second Opinion Explore The Treatment Plan